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Adidas and its major rivals Nike and Under Armour reach potential customers more effectively by get

Time:2017-10-09 18:17Shoes websites Click:

Deals Shoe College marketing Effective

FRANKFURT, Germany – Multimillion-dollar sponsorship deals of the kind between Adidas and the University of Louisville – in focus after a scandal over alleged bribes paid to high school athletes – are not just an effort to burnish the image of sports gear makers.

They can be a cost-efficient way to boost sales against tough competition, marketing experts say.

Whether in U.S. college sports or European soccer, Adidas and its major rivals Nike and Under Armour reach potential customers more effectively by getting their brands used in the biggest events, marketing experts say.

Criminal charges brought last month against an Adidas marketing executive and nine others drew renewed public attention to the perfectly legal practice of paying university sports programs to wear branded goods.

Louisville and Adidas announced at 10-year, $160 million extension of their sponsorship deal over the summer.

That deal is just one among increasingly expensive arrangements. The top recipients this academic year are UCLA with $16.5 million from Baltimore-based Under Armour, followed by University of Texas with almost $12,mesotheliomafood

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