Location:Home > sneakers > The Bridge: Nine Line is ‘Rockin’ Socks’ with the Red Cross

The Bridge: Nine Line is ‘Rockin’ Socks’ with the Red Cross

Time:2017-08-07 21:38Shoes websites Click:

newspaper classifieds Georgia Savannah news press

Posted August 6, 2017 10:41 pm
By

Reneé LaSalle

The Bridge: Nine Line is ‘Rockin’ Socks’ with the Red Cross

The Bridge: Nine Line is ‘Rockin’ Socks’ with the Red Cross

An exclusive Nine Line sock was developed for the Rockin’ Socks with the Red Cross campaign: black poly/spandex crew socks from the A4 athletic apparel company with the Nine Line “Drop Line” logo in gray on the front shown here modeled by Reneé LaSalle. (Photo courtesy of Reneé LaSalle)

The Bridge: Nine Line is ‘Rockin’ Socks’ with the Red Cross

Reneé LaSalle

Hey everybody! Typically, when I think of Nine Line Apparel, I picture the gorgeous guys (and a few beautiful ladies) in patriotic T-shirts and hoodies that you see on the company’s website… Not socks.

 

But this month, thanks to an awesome partnership with the inaugural Rockin’ Socks with the Red Cross campaign, Nine Line socks are now available for pre-order.

“It’s not something we normally do, but we figured it’s an opportunity to work with another organization to help our veterans,” says Ashli Clubine, Nine Line director of public relations.

It’s a push to collect socks for homeless vets. For every pair of pre-ordered socks sold, Nine Line Apparel will donate another pair to the Rockin’ Socks with the Red Cross campaign.

Nine Line is still relatively new in the Savannah business scene. It was started by a couple of military brothers back in 2012. The main goal is to increase patriotism with its current 60-plus patriotic designs.

One of the company’s main tenets is to support those who have served. When the Red Cross of Southeast and Coastal Georgia reached out for help, participation was a given. These socks will be distributed at the VA Stand Down in September.

“Every single year our team comes back and says the most requested item is socks,” says Red Cross Executive Director Esther Sheppard.

Nine Line has grown to more than 140 employees in the factory, the warehouse, the storefront and working in shipping and processing. The company has outgrown its President Street location and is building a new 60,000-square-foot facility on Fort Argyle Road. Even in this slow season, Nine Line is shipping more than 600 items each day.

But like I said, socks aren’t part of its usual product line. So the company teamed up with one of its vendors and designed a special, exclusive Nine Line sock. It’s a pair of black poly/spandex crew socks from the A4 athletic apparel company with the Nine Line “Drop Line” logo in gray on the front (if you’re wondering, that’s my feet modeling the socks in the picture).

Ashli says the more they sell, the better.

“If we can sell 400 socks, we’ll donate 400,” says Ashli. “If we sell 800, we’ll donate 800.”

Those socks will be given out with care packages at the Red Cross booth at this year’s VA Stand Down from 8 a.m. until 2 p.m. Sept. 19 at the Savannah Civic Center.

“Socks are a huge deal,” says Chatham Savannah Authority for the Homeless Executive Director Cindy Murphy Kelley. “It rains a lot in Savannah and we’ll soon be heading into cooler months. For people living outside or who don’t have a place to stay during the day, shoes and socks can get wet. If there’s a wound, that means it can’t heal. Dry, clean socks can make a huge impact on someone’s health.”

The VA Stand Down offers supplies and services to homeless veterans, like food, shelter, clothing, health screenings and VA Social Security benefits counseling. There are dozens of vendors and other agencies on hand to help with housing solutions, counseling and even employment.

Last year, more than 400 veterans stopped by the Red Cross booth at the Stand Down. This year the Red Cross hopes to give out more than 450 pairs of socks.

You can pre-order your socks at NineLineApparel.com under the Men’s Apparel tab and Socks. Each pair of Nine Line label socks is $9.99.

Tune into WSAV’s The Bridge at 11 a.m. Aug. 8 to learn more about Nine Line, Rockin’ Socks with the Red Cross, and how you can help.

Reneé LaSalle is co-host of “The Bridge,” which airs at 11 a.m. Monday-Friday on WSAV. Contact her on Facebook by searching Reneé LaSalle WSAV, on Twitter @WSAVReneeL or email her at rlasalle@wsav.com.

HELPING VETS

What: For every pair of pre-ordered socks sold, Nine Line Apparel will donate another pair to the Rockin’ Socks with the Red Cross campaign.

Where: NineLineApparel.com, Men’s Apparel tab and Socks. Each pair of Nine Line label socks is $9.99.

Copyright infringement? Click Here!