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John Cena Sneakers Crocs Interview

Time:2017-01-28 17:24Shoes websites Click:

news Crocs WWE John Cena

John Cena has accomplished nearly everything there is to accomplish in the WWE. He’s won 24 championships (including 15 world championships), headlined five WrestleManias, won the iconic Royal Rumble, and won the Money in the Bank Ladder match. Of course, he’s also the face of the WWE as well as a global ambassador who’s helped the company reach corners of the world it had never been to before he arrived. 

Most recently, the Cenation leader has taken his talents to Hollywood (although he hasn’t made the full leap like his predecessor, The Rock), appearing in movies like Trainwreck and Sisters, as well as the Fox series American Grit. He even hosted Saturday Night Live last month and will reportedly star in the 2018 comedy film The Pact.

The 39-year-old Cena has enjoyed an incredibly successful career—much to the displeasure of a large portion of the WWE Universe—but something he doesn’t receive enough credit for is his influence on style and sneaker culture in the world of sports-entertainment. Cena was one of the first wrestlers to ditch traditional wrestling boots and compete in a pair of fresh sneakers. (Don't forget his Reebok Pumps.) 

We recently caught up with the most polarizing figure the wrestling industry has ever seen to discuss his evolving ring style, how outfits help define WWE’s larger-than-life characters, and how one of the toughest guys in the world has a new partnership with some of the world's softest footwear: Crocs. Cena also dished on whether or not heels and faces still exist in the WWE, his desire to surpass Ric Flair in world championship title reigns, and what the future holds for him. 

John Cena Crocs

Image via Crocs

(This interview has been edited and condensed for clarity.)

Why don’t we start with your partnership with Crocs. How did that come about? 
They’re launching a fantastic campaign called “Come As You Are,” and it’s centered around a person’s ability to deal with adversity and still remain true to oneself. I really don’t pat myself on the back too often, but man, I’ve made a living doing that. So I was really happy to be chosen to be a part of it. I think that the messaging of what they’re trying to say and what I do on a daily basis is exactly identical.

That’s great. And you’ve also got a sneaker line with K-Mart called Never Give Up. Tell me a little bit about that, and how that came to fruition. 
The Never Give Up sneaker line is youth only, and it’s part of the entire Never Give Up Line at K-Mart. We’ve been tremendously successful these last few years kind of stretching the brand out, and I truly believe it’s because of the positive message we’re sending. The mantra behind Never Give Up is: No matter what you’re going through, you basically just give it your best and do the best you can.

 

"JORDANS SEEMED TO BE THE GO-TO THING, BUT THE PUMPS ALSO HAD A PUMP IN THEM, AND I THOUGHT THAT WAS A REALLY COOL THING."

This gets me into wrestling and the WWE. You were really one of the first people to wear sneakers in the ring, or at least that I can remember. I recall you wearing those awesome Reebok Pumps back in the day. How did you decide on those? Was there a story behind them? 
There was. I was influenced by hip-hop culture growing up as a young man. And me being a Celtics fan, it was a real defining moment when Dee Brown used the pumps to pump himself up and do the blindfold dunk. So I really mixed hip-hop’s affinity for sneakers with my experience as a young man, and it was impressionable to me at the time. Jordans seemed to be the go-to thing, but the Pumps also had a Pump in them, and I thought that was a really cool thing. The Dee Brown Pump was a different design than the original. The original Pump sneaker was enormous, and the Dee Brown Pumps, I thought they did a really good job on the design. So I took a chance and wore them in the ring. You remember it, so at least we reached one person. 

I notice more guys nowadays like Enzo Amore and Kofi Kingston have been wearing fresh sneakers in the ring. I know Enzo wears a lot of Jordans. Do you think your sneaker style and even just general style influenced any of the newer guys? 
That’s very nice of you to say. I honestly think it’s just an evolution of our industry. We’re so forward thinking in so many things. I guess I’m, I hate to use an industry term, but “out of the box” when I think about stuff like this. The traditional wrestling uniform I think is a bit outdated, and as all sports evolve, uniforms change. The NFL will embrace new helmet design, the NBA will embrace the uniform material. It changes all the time. WWE is on the forefront of that, but it’s also not. So I think it’s just us catching up from a development standpoint. We’re in an industry of definable characters, and I’m looking at four pictures of myself and one of them looks like everyone else. And then the other three are extremely definable. So that’s always been kind of my philosophy. I think you don’t necessarily have to go by the costume as long as there’s a costume.

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