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NLL adds Warrior Sports/New Balance

Time:2016-12-19 15:55Shoes websites Click:

Balance Sports adds Warrior

NLL adds Warrior Sports/New Balance

Friday December 16th, 2016


The National Lacrosse League (NLL), the largest men’s professional indoor lacrosse league in North America, today announced that it has partnered with Warrior Sports, a division of New Balance and one of the sporting goods industry’s premier manufacturers, in an agreement that will span the 2017-2019 seasons. As a key part of the partnership, Warrior will provide the NLL with stick handles and heads, as well as full equipment for players across nine teams in the United States and Canada.

“The NLL consistently puts out an outstanding lacrosse product featuring many of the top athletes in the world. As an industry leader in lacrosse, we at Warrior are excited to be partnering with such an exceptional and innovative organization,” said John Gregory, Director of Marketing at Warrior Sports. “The rapid growth and momentum the NLL is experiencing is great for the game, and we are extremely proud to help support their continued success with cutting-edge, best-in-class product.”

Warrior Sports, recognized as one of the sporting goods industry’s top manufacturers of high-performance equipment, footwear and apparel for lacrosse and hockey athletes, provides gear for players of all ages and abilities. Their products are backed by prominent players within the sport, including: Calgary Roughnecks forward Wesley Berg, Colorado Mammoth forward Callum Crawford, and Saskatchewan Rush forward and 2015 NLL Champion's Cup Finals Most Valuable Player Mark Matthews.

“Warrior/New Balance are world class brands that we are honored to welcome to our growing family of marketing partners," said Nick Sakiewicz, Commissioner of the National Lacrosse League. “This strategic partnership along with others we have recently announced are aimed at growing the game of lacrosse at all levels. As our teams kick off another exciting season, they will come dressed in the best high performance footwear and apparel, wielding solid, choice equipment that allows them to play to their absolute best ability.”

In 2016, the League underwent significant developments in order to nurture its commitment to thrive and continue to provide its audience with action-packed entertainment. Among recent changes included the appointment of a new League Commissioner, a major relocation of its corporate headquarters to the Philadelphia area, and new executive hires and strategic partnerships to enhance the overall fan experience.

To stay connected to your team, the latest scores and developments in the National Lacrosse League, please visit: https://twitter.com/NLL.


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