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you support your community newspaper – the entity that actually researches the news – because anoth

Time:2018-06-20 05:17Shoes websites Click:

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Over the past few days, I’ve watched as people post on social media about how there is nothing do in our community, or how they did not know about events.

There are plenty of things to do here, and more being added every day. Last weekend alone, there was a host of entertainment opportunities from which to choose. There was a live Main Street Theatre production and the Education Foundation of Calhoun County carnival. There was Shrimpfest and a free Juneteenth Celebration. Saturday, you also had your choice of the San Antonio Bay Paddlers event and Summer Reading Fun at the Port O’Connor Library. That’s not to mention a local movie theater, city pools in both Port Lavaca and Point Comfort, splash pads, summer time library events and the beach. Some events are free of charge, and others have a small fee. Many are fundraisers, and others support local business. Bottom line, there are things to do here.

As far as vendor opportunities, there are quite a few throughout the year. Shrimpfest, Iguana Fest, Point Comfort fireworks event, Star Spangled Bay Bash, Bayfront Beats, Flip Flop Festival, Port O’Connor Crawfish Festival and the Calhoun County Fair are just a few.

Many of the festivals and entertainment opportunities are put on by volunteers in this community. These people work regular jobs, raise families and spend countless hours of their free time to put on these events. A lot of work goes on behind the scenes to bring things to our community. Gracious sponsor support of local businesses and individuals helps defray some of the associated costs to provide several free and low cost events. Just because you didn’t see it in your Facebook feed, or on a group page, doesn’t mean it wasn’t marketed - and it doesn’t mean the marketing was “old school” as one commenter put it. The majority of these events are heavily marketed through a variety of channels. In today’s culture of instant gratification, there is not a “one size fits all” marketing plan. We advertise in area newspapers and statewide magazines. We advertise on radio, television and billboards both locally and throughout the state, we distribute posters throughout the community, we advertise on pole banners, websites and we send email blasts. We do Google AdWords campaigns and advertise on Social Media through organic reach, sponsored posts and ads.

But here’s a not so secret about social media - the more you interact with a post, the more a post will be seen. Facebook’s latest algorithm prioritizes active interactions like commenting and sharing over likes and click-through (passive interactions)—the idea being that actions requiring more effort on the part of the user are of higher quality and thus more meaningful. Rather than passively scrolling through the news feed and occasionally pausing to “like” a photo or an article, Facebook wants users to be inspired to engage in conversations with each other. And while Facebook and Twitter advertising looks inexpensive, it’s anything but. While the cost per day looks low, you can easily spend thousands of dollars in social media ads trying to hit the target market for an event.

So, help those hard-working volunteers planning these events by sharing their posts. This will help them reach more people and get more bang for their advertising dollars. And pick up a newspaper. Not only will you read stories about these events, you will meet the people that are working behind the scenes. You will also get a glimpse of who attends them. As an added bonus, you support your community newspaper – the entity that actually researches the news – because another not so secret secret is that just because you read it on Facebook, doesn’t mean it is true.

Furthermore, if you really want to be helpful, work behind the scenes. As I type this, we are looking for Flip Flop volunteers. If you are interested email me at tania@portlavacaevents.com and I will follow up with you on how YOU can help.

This community is yours; you get out what you put into it. Though you may not be at a point in your life where you can put in the time to actively volunteer at an event, there are things that you can do to make this an even better place to live, work and play. You see, Facebook is totally on to something with its latest algorithm – it’s all about active interactions (getting involved) over passive interactions (likes and click through). That idea that actions requiring more effort on the part of the user are of higher quality and thus more meaningful isn’t so far-fetched after all. So, get off Facebook for a minute, put down the phone and get involved in your community. I guarantee the more you are involved, the more you will hear about what there is to do here and the more meaningful the result will be.

Tania French is a freelance columnist. Watch for her Sandcastles of Life twice a month in the Port Lavaca Wave.


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